Taeyun Paik: Founder & Editor, Kosmosis
Taeyun Paik (백태연) is a creative director, strategist, editor, and storyteller exploring the intersections of culture, cities, design, technology, and branding.
He spent his formative years in Rome, where encountering Korea from a distance first shaped his interest in how places and cultures are understood from the outside. He later studied Architecture at the University of Illinois and earned an MA in Graphic Design from the University of the Arts London, developing a practice grounded in both spatial thinking and visual language.
His career has taken him across Seoul, London, Sydney, and Singapore.
At Google, Taeyun was part of The ZOO, the company’s creative think tank for Asia-Pacific. There, he worked with global brands to bring together technology, cultural insight, brand strategy, and creative thinking, developing new ways for businesses to engage with changing audiences across the region.
He later joined Netflix’s APAC Product organization, where he helped build Product Creative Studio across Asia-Pacific. Working across Korea, Japan, India, Southeast Asia, and Oceania, he brought together creative, product, data, and cultural insight to improve how audiences encountered and discovered stories from different markets. His work focused on making those experiences feel more intentional, personal, and culturally resonant without reducing the stories to familiar assumptions.
In August 2024, Taeyun founded Kosmosis as a visual narrative on Instagram, initially writing under the persona Seoul Goodman. What began as a personal practice of observing Korea through its streets, places, images, and everyday details gradually developed into an independent editorial and cultural platform.
His work through Kosmosis is guided by a continuing question: How can Korea be understood by the world with greater authenticity, clarity, and depth?
This question connects his interests in urbanism, contemporary design and craftsmanship, national identity and branding, everyday Korean sensibilities, and the ways Korean culture is interpreted beyond its borders.
As Founder and Editor of Kosmosis, Taeyun continues to develop new language, stories, publications, objects, and experiences through which contemporary Korea can be encountered and understood.