• The Evolution of Art Galleries in Korea: A Brief History

    The history of art galleries in Korea is a fascinating journey that reflects the country’s cultural development and its complex relationship with both traditional and modern art forms. Early Beginnings Prior to the 20th century, Korea didn’t have formal art galleries as we know them today. Art was primarily displayed in palaces, temples, and the…

  • Gangnam — Beyond the Style

    Over a Decade After ‘Gangnam Style’: What Do We Really Know About Seoul’s Most Famous Neighborhood? After Psy’s global hit “Gangnam Style”, the name “Gangnam” became synonymous with opulence, extravagance, and fun. It’s probably Seoul’s most famous neighborhood, instantly recognizable to people who’ve never set foot in Korea. But every time I think about visitors who…

  • Visual Poetry: In the Shades of Han River Park

    Experience Seoul’s urban oasis through words and images. Swipe to explore the park’s many moods, from lively paths to peaceful nooks, captured in both pictures and poetry. In the Shades of Han River Park Where the city’s heart beats green, And shade holds serenity’s grace, Enjoy Hangang with a friend, Or find your own quiet…

  • Korean Beef 101: A Cut Above the Rest

    A Practical Guide for Foreigners This comprehensive guide is designed to help foreigners better understand the various parts of Korean beef cuts. With this knowledge, you’ll be able to make more informed choices when purchasing beef from Korean supermarkets or ordering dishes at Korean restaurants. Whether you’re an expat living in Korea, a traveler exploring…

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    3·1 Building — Korea’s First Skyscraper and Its Miesian Legacy

    From Steel Frames to Skyward Dreams: A Legacy Forged in Modernity I studied architecture in university. My four years spent in Rome, Italy, preceding college, probably had the biggest influence on this choice. When I was studying in Illinois, Frank Lloyd Wright and Le Corbusier were described as masters of modern architecture for the US…

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    Seongsu — the Heartbeat of Korean Cool

    Where Contradictions Collide to Create Korean Cool Recently, Seongsu was ranked as the 4th coolest neighborhood in the world by Time Out magazine in the UK. Like its nickname “Seoul’s Brooklyn,” Seongsu is a very dynamic space with a strong industrial feel, full of interesting discoveries, where people with diverse life trajectories move busily with…

  • Rethinking Korea’s Global Brand: What We’re Missing About Ourselves

    An Anthropological Perspective on Culture, Identity, and Storytelling I recently came across an insightful interview with Pauline Brown, former North American Chairman at LVMH, in Korea’s JoongAng Ilbo. In it, she describes Korea’s explosive global popularity — through K-Pop, K-Dramas, and K-Beauty — as akin to “sweet candy,” beloved globally yet at risk of losing momentum unless…