Korean Beef 101: A Cut Above the Rest

Korean Beef 101: A Cut Above the Rest

A Practical Guide for Foreigners This comprehensive guide is designed to help foreigners better understand the various parts of Korean beef cuts. With this knowledge, you’ll be able to make more informed choices when purchasing beef from Korean supermarkets or ordering dishes at Korean restaurants. Whether you’re an expat living in Korea, a traveler exploring…

3·1 Building — Korea’s First Skyscraper and Its Miesian Legacy

3·1 Building — Korea’s First Skyscraper and Its Miesian Legacy

From Steel Frames to Skyward Dreams: A Legacy Forged in Modernity I studied architecture in university. My four years spent in Rome, Italy, preceding college, probably had the biggest influence on this choice. When I was studying in Illinois, Frank Lloyd Wright and Le Corbusier were described as masters of modern architecture for the US…

Seongsu — the Heartbeat of Korean Cool
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Seongsu — the Heartbeat of Korean Cool

Where Contradictions Collide to Create Korean Cool Recently, Seongsu was ranked as the 4th coolest neighborhood in the world by Time Out magazine in the UK. Like its nickname “Seoul’s Brooklyn,” Seongsu is a very dynamic space with a strong industrial feel, full of interesting discoveries, where people with diverse life trajectories move busily with…

Rethinking Korea’s Global Brand: What We’re Missing About Ourselves

Rethinking Korea’s Global Brand: What We’re Missing About Ourselves

An Anthropological Perspective on Culture, Identity, and Storytelling I recently came across an insightful interview with Pauline Brown, former North American Chairman at LVMH, in Korea’s JoongAng Ilbo. In it, she describes Korea’s explosive global popularity — through K-Pop, K-Dramas, and K-Beauty — as akin to “sweet candy,” beloved globally yet at risk of losing momentum unless…