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  • 2026 New Year’s Greeting: From the Pleasure of Seeing to the Joy of Reading
    Perspectives

    2026 New Year’s Greeting: From the Pleasure of Seeing to the Joy of Reading

    BySeoul Goodman January 13, 2026January 14, 2026

    2026 New Year greeting. Transitioning from the pleasure of seeing to the joy of reading. Look forward to Vol. 2: Identity.

    2026년 새해 인사. 보는 재미에서 읽는 재미로 진화하는 여정. 아이덴티티를 담은 Vol. 2를 곧 선보입니다.

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  • A Designer’s Role in the Age of AI
    Perspectives

    A Designer’s Role in the Age of AI

    BySeoul Goodman December 8, 2025December 19, 2025

    In an age where AI masters the tools of design, what remains for the designer? A reflection on why perspective, not skill, defines the designer’s role today.

    AI가 디자인 스킬을 대체해가는 시대, 디자이너는 무엇으로 존재해야 하는가. 기술이 아닌 관점이 디자인의 핵심임을 다시 확인하게 된 사유의 기록.

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  • Two round flag pins representing South Korea and Japan placed on a map, symbolizing cultural and branding comparison.
    Perspectives

    Two Neighbors, Two Narratives: Korea and Japan as Brands

    BySeoul Goodman November 29, 2025December 24, 2025

    Korea and Japan are neighbors with shared history, familiar aesthetics, and constant cultural exchange: yet their national branding paths evolved differently. This essay explores why.

    한국과 일본은 가깝지만 서로 다른 브랜드 정체성을 가지고 있다. 음식, 언어, 산업 구조, 문화적 리듬이 그 차이를 어떻게 만들었는지 살펴본다.

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  • The Kosmosis Vol. 01  Has Launched
    Perspectives

    The Kosmosis Vol. 01 Has Launched

    BySeoul Goodman July 2, 2025December 12, 2025

    The inaugural issue of The Kosmosis is now available. Titled Perspectives, Places and People., this 116-page English-language journal captures the overlooked beauty of everyday Korean life — from neighborhoods shaped by quiet resilience to the expressive forms of Korean Cool. Created by Seoul Goodman as a single-author publication, The Kosmosis is an independent quarterly journal…

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