Visual Poetry: In the Shades of Han River Park

Visual Poetry: In the Shades of Han River Park

Experience Seoul’s urban oasis through words and images. Swipe to explore the park’s many moods, from lively paths to peaceful nooks, captured in both pictures and poetry. In the Shades of Han River Park Where the city’s heart beats green, And shade holds serenity’s grace, Enjoy Hangang with a friend, Or find your own quiet…

Rethinking Korea’s Global Brand: What We’re Missing About Ourselves

Rethinking Korea’s Global Brand: What We’re Missing About Ourselves

An Anthropological Perspective on Culture, Identity, and Storytelling I recently came across an insightful interview with Pauline Brown, former North American Chairman at LVMH, in Korea’s JoongAng Ilbo. In it, she describes Korea’s explosive global popularity — through K-Pop, K-Dramas, and K-Beauty — as akin to “sweet candy,” beloved globally yet at risk of losing momentum unless…