Chungmuro — Korea’s First Hollywood
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Chungmuro — Korea’s First Hollywood

From the Silver Screen to Printing Presses: The Evolution of Korea’s Creative Heart In the 1950s and 60s, Chungmuro naturally became Korea’s film hub. Movie studios needed promotional materials — posters, scripts, brochures — and the print shops were already here, ready to meet the demand. This symbiotic relationship between filmmakers and printers gave birth…

Gangnam — Beyond the Style

Gangnam — Beyond the Style

Over a Decade After ‘Gangnam Style’: What Do We Really Know About Seoul’s Most Famous Neighborhood? After Psy’s global hit “Gangnam Style”, the name “Gangnam” became synonymous with opulence, extravagance, and fun. It’s probably Seoul’s most famous neighborhood, instantly recognizable to people who’ve never set foot in Korea. But every time I think about visitors who…

Seongsu — the Heartbeat of Korean Cool
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Seongsu — the Heartbeat of Korean Cool

Where Contradictions Collide to Create Korean Cool Recently, Seongsu was ranked as the 4th coolest neighborhood in the world by Time Out magazine in the UK. Like its nickname “Seoul’s Brooklyn,” Seongsu is a very dynamic space with a strong industrial feel, full of interesting discoveries, where people with diverse life trajectories move busily with…