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  • On “Young Forty” and Men’s Fashion
    Perspectives

    On “Young Forty” and Men’s Fashion

    BySeoul Goodman October 2, 2025October 3, 2025

    In Korea, the term Young Forty has recently become a meme. It originally described people in their forties who managed to stay youthful, carrying a positive nuance. Over time, however, it has shifted into a pejorative label. Today it often mocks men in their forties who try too hard to look or sound young, accused…

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  • A Touch of Ease: Nora Noh’s Style and the Roots of Korean Cool
    People

    A Touch of Ease: Nora Noh’s Style and the Roots of Korean Cool

    BySeoul Goodman June 9, 2025December 12, 2025

    Pioneering Korean Fashion in the 1950s In 1956, Nora Noh hosted South Korea’s first fashion show at Seoul’s Bando Hotel, introducing modern styles for Korean women in a society still recovering from war. In an era when “fashion” itself was a novel concept in Korea, Nora Noh boldly stepped forward as the nation’s first fashion…

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  • From Balmain to Ramie: A Fashion Life, Rewoven in Korea
    People

    From Balmain to Ramie: A Fashion Life, Rewoven in Korea

    BySeoul Goodman April 20, 2025November 11, 2025

    How a London-trained designer left high fashion behind to weave culture, teaching, and tradition into a new kind of garment. I didn’t meet the designer by accident. In December last year, I drove down to Keimyung University in Daegu to meet Ali Ruth, who teaches fashion design there. That visit became the basis for a…

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