On Hahoe Village and the Depth of Stillness
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On Hahoe Village and the Depth of Stillness

하회 마을과 고즈넉함에 대하여 There’s a word in Korean—고즈넉함 (goznokahm)—that doesn’t quite translate into English. It’s a kind of peaceful stillness, one that feels full rather than empty. Quiet, but rich with meaning. It’s the kind of silence where time slows. A hanok’s wooden floors creaking in the afternoon sun. The distant sound of wind…

The Most Korean Streetscape
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The Most Korean Streetscape

When I think about the most authentic Korean streetscape, it’s not the sleek landmarks designed by world-renowned architects, nor the hanoks, which, while cherished, are few in number. It’s the villas—the low-rise, multi-family buildings that have shaped Seoul’s residential fabric since the 1970s. Unlike high-rise apartment complexes, which feel closed off from the streets, villas…

The Evolution of Art Galleries in Korea: A Brief History

The Evolution of Art Galleries in Korea: A Brief History

The history of art galleries in Korea is a fascinating journey that reflects the country’s cultural development and its complex relationship with both traditional and modern art forms. Early Beginnings Prior to the 20th century, Korea didn’t have formal art galleries as we know them today. Art was primarily displayed in palaces, temples, and the…

Rethinking Korea’s Global Brand: What We’re Missing About Ourselves

Rethinking Korea’s Global Brand: What We’re Missing About Ourselves

An Anthropological Perspective on Culture, Identity, and Storytelling I recently came across an insightful interview with Pauline Brown, former North American Chairman at LVMH, in Korea’s JoongAng Ilbo. In it, she describes Korea’s explosive global popularity — through K-Pop, K-Dramas, and K-Beauty — as akin to “sweet candy,” beloved globally yet at risk of losing momentum unless…