An exploration of Korea’s national branding. This essay examines the limits of “K-labels” and argues that everyday Korean life holds the deeper cultural codes that can define Korea’s global identity.
한국의 국가 브랜드를 둘러싼 문제를 탐구하는 칼럼. ‘K-레이블’ 중심의 브랜딩이 가진 한계를 짚고, 한국 일상의 감수성이 새로운 브랜드 자산이 될 수 있는 가능성을 이야기한다.
![[Korean Modern Art Series #4] From Informel to Dansaekhwa (1956–1980)](https://thekosmosis.com/wp-content/uploads/2025/11/점으로부터.avif){kind=small}
This article concludes The Kosmosis’s four-part series on modern Korean art — tracing its journey from the first Western painters to abstraction, and from postwar turbulence to the stillness of Dansaekhwa. Modern Korean art after the war was born out of ruins. In the mid-1950s, a new generation of painters began to confront the chaos…
In Korea, the term Young Forty has recently become a meme. It originally described people in their forties who managed to stay youthful, carrying a positive nuance. Over time, however, it has shifted into a pejorative label. Today it often mocks men in their forties who try too hard to look or sound young, accused…
A Practical Guide for Foreigners This comprehensive guide is designed to help foreigners better understand the various parts of Korean beef cuts. With this knowledge, you’ll be able to make more informed choices when purchasing beef from Korean supermarkets or ordering dishes at Korean restaurants. Whether you’re an expat living in Korea, a traveler exploring…
An Anthropological Perspective on Culture, Identity, and Storytelling I recently came across an insightful interview with Pauline Brown, former North American Chairman at LVMH, in Korea’s JoongAng Ilbo. In it, she describes Korea’s explosive global popularity — through K-Pop, K-Dramas, and K-Beauty — as akin to “sweet candy,” beloved globally yet at risk of losing momentum unless…